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Creative Matters with Charles Tongue from Brother Theo

In this episode I'm chatting to Charles Tongue, the founder and CEO of Brother Theo - a platform dedicated to career coaching and legacy planning, tailored specifically for artists.

Brother Theo provides a range of perspectives to help artists plan and grow their career as well as their legacy. Whether you’re just starting out or looking to take your career to the next level, Brother Theo helps you achieve your goals and reach your full potential as an artist.

Charles talks about the Studio of Contemporary Art Gallery which his mother founded and he went on to buy and then run for 15 years, his experiences in the art industry in Aotearoa NZ and what he has learnt. He shares what information artists should collect and how to put it all together, archiving and cataloging artworks, creating processes and outsourcing, approaching galleries and pricing work. You can learn more out Brother Theo and the services they provide at

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