Jae Frew is a contemporary portrait photographer who was based in Tāmaki Makaurau, Auckland for a long time and now lives north of Auckland in Mahurangi.
Jae's commercial career spans over 30 years and the highly respected and sought-after photographer lists prime ministers, heads of state, TV personalities, corporate CEO’s, film and television actors, and prominent sports people among his subjects.
With time and space to pursue his own photographic projects during the 2020 / 2021 COVID lockdowns, Jae began exploring a more personal side to his practice and Manu Kōingo – Birds of Yearning was formed. A concept that had been pressing on his mind for many years – to create a series of works that speaks to and engages with the interests of his youth while raising awareness of Aotearoa's fragile and diminishing bird life.
We talk about Jae's commercial photography and some of the amazing New Zealanders he has photographed such as Jacinda Adern, Sir Edmund Hillary and Dame Kiri Te Kanawa.
We go deep into Manu Kōingo - Birds of Yearning, how he developed this more personal side of his photographic practice and the shows he's had since and why he likes to construct the native wood frames for each of his works.
Jae talks about his upcoming solo show at Parnell Gallery which opens on April 4th in Auckland and runs til April 21st 2024.
Manu Kōingo - Birds of Yearning
SOME EXAMPLES OF JAE'S COMMERCIAL PHOTOGRAPHY
